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Macau Periodical Index (澳門期刊論文索引)
- Author
- Cheng, David
- Title
- How to assess the viability of a hotel in the five competitive forces?
- Journal Name
- 澳門經濟：澳門經濟學會學報
- Pub. Info
- Dec. 2012, No. 33, pp. 44-54
- Abstract
- Paragraph Headings: 1. Introduction 2. What are the strengths and weaknesses of the Hotel Industry in the five competitive forces? 2.1. Threat of new entrants —Barrier to entry 2.2. Threats of substitute products 2.3. Bargaining power of suppliers 2.4. Bargaining power of buyers 2.5. Jockeying for position among current competitors 3. What are the keys to profitability in the industry? 4. What is a hotel's competitive advantage and competitive position? 5. What are other major income streams for hotel operatiors? 6. What is the hotel's business strategy? Is it sustainable? 7. Conclusions and remarks