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Macau Periodical Index (澳門期刊論文索引)
- Author
- Cheng, I Man; Wan, Yim King
- Title
- Enhancing quality tourist experience in Macau world heritage site
- Journal Name
- 澳門研究
- Pub. Info
- Apr. 2008, No.45, pp. 83-93
- Abstract
- Paragraph Headings: 1. Introduction 2. Literature review: quality tourist experience in the cultural heritage context 3. Methodology 4. Findings 4.1. Travel behavior profile of visitors to heritage attractions in Macau 4.2. Evaluation of visitor experiences and satisfaction at Macau's world heritage site 5. Marketing implications and conclusion Tables: 1. Dimensions of SERVOUAL 2. Profiles of respondents 3. Evaluation of HISTOQUAL dimensions of heritage attractions in Macau 4. Mean scores of HISTOQUAL dimensions 5. Qualitative analysis on areas of improvement needed