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Macau Periodical Index (澳門期刊論文索引)
- Author
- Kale, Sudhir H; Spence, Mark T
- Title
- Singapore's foray into casinos: a triadic exchange relationship
- Journal Name
- Euro Asia Journal of Management
- Pub. Info
- Dec. 2006, Vol.16, No.2, pp. 85-106
- Abstract
- Abstract : Singapore is facing the challenge of having to reinvent itself as a tourist and convention destination. After decades of vociferous opposition to land-based casinos, the government has decided to allow two integrated resorts and casinos on Singapore soil. This article looks at the triadic exchange relationship in the casino context: the government and the casino provider, the casino provider and the customer, and the government and the customer. Key facets of the exchange involve product repositioning and trust. Sands, the successful bidder for the casino license, had to reposition its product to win the license. From the customers' perspective, feelings of distrust and fear of persecution will have to be dealt with if Singapore wants to provide credible competition to other gaming destinations in Asia. Paragraph Headings: 1. Introduction 2. Background and study objectives 3. The exchange process 4. Singapore government 5. Casino companies 6. Casino customers 7. Las Vegas sands proposal 7.1. Analysis 8. Summary and conclusion Tables: 1. Evaluation criteria for Singapore's Marine Bay IRC 2. Social safeguards to protect locals form adverse effects of casino gambling 3. Vistor arrivals to Singapore for the period January - December 2005 4. Premium player segments and revenues Figures: 1. Exchange map for integrated casino resort 2. Las Vegas Sands' product sold to Singaporean government