University of Macau Library

Author: Au Ieong, Un Nam; Udani, Zenon Arthur S
Title: Employee loyalty: Lessons from a non-gaming multinational company in Macau
Journal Name: Euro Asia Journal of Management
Pub. Info: Dec. 2008, Vol.18, No.2, pp. 123-132
Abstract: Abstract : In a region with a burgeoning gaming industry, retaining employees in non-gaming companies could be a nightmare. Losing a few employees to high-paying casinos may be tolerable. But losing an entire service department could spell bankruptcy for a company. Amid the ongoing commotion in the employment scene in Macau, some employees have found an oasis in their company and have decided to stay on. This study looks into the drivers of employee loyalty in a multinational company in Macau. From this case, the findings show that job security is a major factor in enhancing employee loyalty. When jobs are stable and secure, employees think hard before considering another job which promises a better pay, but the risk of losing it is higher. Affiliation is also an important emotional driver in keeping employees loyal to the company. Having a good superior and working in a harmonious workplace are influential factors in an employee's decision to remain in the company. Lastly, attractive tangible rewards are a basic requirement in retaining loyal employees. Paragraph Headings: 1. Introduction 2. Literature review 3. Research objectives and methodology 4. Findings and discussion 5. Conclusion and implications