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Macau Periodical Index (澳門期刊論文索引)
- Author
- Mac, Lancy VI
- Title
- Marketing in a small place: The case of the tertiary sector of Macau
- Journal Name
- Euro Asia Journal of Management
- Pub. Info
- Jul. 1995, No.9, pp. 25-37
- Abstract
- Paragraph Headings: 1. Introduction 2. What is marketing? 3. Scope of the study 4. Research design 5. Sample charateristics 6. Findings 6.1. Marketing philosophy 6.2. Marketing organization 6.3. Marketing Practice 7. Conclusion Tables: 1. Sample characteristics Figures: 1. Conceptual model of the marketing company