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UM E-Theses Collection
澳門大學電子學位論文庫

 

Title : Advertising avoidance on video website :Studying stimulus manipulation and gender effects    
Issue Date : 2018
Author : Yan, Xing Yu
Faculty : Faculty of Social Sciences.
Department : Department of Communication
Degree : M.A.
Subject : Internet advertising
Gender identity in advertising
Supervisor : Sandel, Todd L.
Library URL : b3952589
Files in This Item:
LOCATION : 1/F Zone C