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澳門大學電子學位論文庫

 

Title : Exploring the art of persuasion : an analysis of the appeal methods used in television advertising for children's food and beverage    

English Abstract

Issue Date : 2011
Author : Ren, Zhi Jie
Faculty : Faculty of Social Sciences and Humanities
Department : Department of Communication
Degree : M.A.
Subject : Advertising and children -- China
Television and children -- China
Television advertising and children -- China
Advertising -- Food -- China
Advertising -- Beverages -- China
Communication and New Media -- Department of Communication
Supervisor : Chang, Wen Yu
Library URL : b2569234
Files in This Item:
LOCATION : 1/F Zone C