UM E-Theses Collection (澳門大學電子學位論文庫)
Title
Analyzing the role of social media in creating visitations in Macau's integrated resorts
English Abstract
As the gaming industry in Macau1 continues to expand rapidly, the fierce competition within the sector further compels the various gaming operators to fight for new customers and retain existing ones through aggressive undertaking and improved marketing efforts. While traditional communication channels are still massively engaged, there raises a question of the effectiveness of such channels from the cost-benefit and environmental friendly viewpoint. With the popularity of the Internet and the rise of social media, this research paper explores the influence of social media in creating visitation to casinos in Macau and its role in information searching during the whole travel planning process – before, during, and after the trip.
Issue Date
2014
Author
Lei, Sut Ieng
Faculty
Faculty of Business Administration
Department:
Hospitality and Gaming Management Programme
Degree
M.Sc.
Subject
Gambling industry -- Macau
Tourism -- Macau
International Integrated Resort Management -- Hospitality and Gaming Management Programme


Supervisor
McCartney Glenn
Library URL
b3338060
Files In This Item:
Full-text (Internet)
Location
1/F Zone C
Supervisor
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