UM E-Theses Collection (澳門大學電子學位論文庫)
Title
Interpersonal communication pattern, information processing and media evaluation : analysis of Beijing audience on the eve of the 2008 Olympics
English Abstract
Based on the Cognitive Mediation Model, this paper extends the effort of constructing complex models of media effects by focusing on the role of personal characteristics, information processing and response of media in Chinese context. Distinct from previous research, this study employed some variables what are seldom discussed before (e.g., political interest & news processing skills). Results supported the Cognitive Mediation Model mostly, while distinctive founding that beyond comprehension is also found in Chinese context. Key words: Cognitive Mediation Model, motivations, information processing, response, mediation function, Chinese audience
Issue Date
2010
Author
Liang, Wen Ge
Faculty
Faculty of Social Sciences and Humanities
Department:
Department of Communication
Degree
M.A.
Subject
Interpersonal communication
Interpersonal relations
Audiences


Supervisor
Li Xiao Qin
Library URL
b2272603
Files In This Item:
TOC & Abstract
Full-text
Location
1/F Zone C
Supervisor
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