UM E-Theses Collection (澳門大學電子學位論文庫)
Title
lifestyle analysis and price perception of a segment of Macau generation Y
Issue Date
2003
Author
Cheung, Chi Fai
Faculty
Faculty of Business Administration
Department:
Department of Management and Marketing
Degree
M.B.A.
Subject
Young adult consumers -- Attitudes
Generation Y -- Attitudes
Target marketing
Consumer behavior -- Macau
Marketing & Strategic Management -- Department of Management and Marketing
Supervisor
Nasol Ramon Lino
Files In This Item:
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View the Abstract
Location
1/F Zone C
Supervisor
--