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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Male and female's willingness-to-pay for wine for self-consumption versus gift-giving : a perceived social image perspective

Issue date

2019.

Author

Liang, Li Min

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Marketing

Consumer behavior

Consumers

Sex differences

Supervisor

Si, Kao

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009881847206306