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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)
- Title
-
Male and female's willingness-to-pay for wine for self-consumption versus gift-giving : a perceived social image perspective
- Issue date
-
2019.
- Author
-
Liang, Li Min
- Faculty
- Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Marketing
Consumer behavior
Consumers
Sex differences
- Supervisor
-
Si, Kao
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991009881847206306
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