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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Effectiveness of promotional campaign through social media in Mainland China food and beverage industry : an exploratory study

Issue date

2019.

Author

Che, Pui Pui

Faculty
Faculty of Business Administration
Department
Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
Degree

M. Sc.

Subject

Food service -- China

Food service -- Marketing

Restaurants -- China

Restaurants -- Marketing

Internet marketing -- China

Supervisor

So, Siu Ian

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009882085906306