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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)
- Title
-
Applying financial-based approach to measure brand equity in casino industry : examples from Macao and Las Vegas
- Issue date
-
2019.
- Author
-
Liao, Qi Jia
- Faculty
- Faculty of Business Administration
- Department
- Department of Management and Marketing
- Degree
-
M.B.A.
- Subject
-
Brand name products -- Management -- Macau
Brand name products -- Management -- United States
- Supervisor
-
Liu, Ting Chi
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991009882385706306
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