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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Applying financial-based approach to measure brand equity in casino industry : examples from Macao and Las Vegas /

Issue date

2019.

Author

Liao, Qi Jia

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Brand name products -- Management -- Macau

Brand name products -- Management -- United States

Supervisor

Liu, Ting Chi

Files In This Item

Full-text (Intranet)

Location
1/F Zone C
Library URL
991009882385706306