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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Branded restaurant and food image as attraction signals : an examination on integrated resort restaurants' segment
- Issue date
-
2019.
- Author
-
Ho, Wing Tai
- Faculty
-
Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Consumer behavior
Food service -- Marketing
Restaurants -- Marketing
- Supervisor
-
So, Siu Ian
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991008610889706306
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