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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Impact of clickbait on social commerce

Issue date

2019.

Author

Chen, Shao Jun

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Internet marketing

Online social networks

Consumer behavior

Supervisor

Liu, Ting Chi

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991008610819706306