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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

How discount type and product type moderate online purchasing intention of young consumers : an empirical study

Issue date

2019.

Author

Leung, Cheuk Pan

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Internet marketing

Consumer behavior

Supervisor

Liu, Ting Chi

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991008610759706306