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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
How discount type and product type moderate online purchasing intention of young consumers : an empirical study
- Issue date
-
2019.
- Author
-
Leung, Cheuk Pan
- Faculty
- Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Internet marketing
Consumer behavior
- Supervisor
-
Liu, Ting Chi
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991008610759706306
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