school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
How discount type and product type moderate online purchasing intention of young consumers : an empirical study /
- Issue date
-
2019
- Author
-
Leung Cheuk Pan
- Faculty
-
Faculty of Business Administration
- Subject
-
Internet marketing; Consumer behavior; University of Macau--Dissertations; 澳門大學--論文
- Supervisor
-
Liu, Ting Chi
- Location
- 1/F Zone C
- Library URL
- 991008610759706306