school

UM E-Theses Collection (澳門大學電子學位論文庫)

Title

How discount type and product type moderate online purchasing intention of young consumers : an empirical study /

Issue date

2019

Author

Leung Cheuk Pan

Faculty

Faculty of Business Administration

Subject

Internet marketing; Consumer behavior; University of Macau--Dissertations; 澳門大學--論文

Supervisor

Liu, Ting Chi

Location
1/F Zone C
Library URL
991008610759706306