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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Who are the right audiences of gifts advertisements? : the effectiveness of stereotyping, third-person effect and closeness plays on gift advertisements
- Issue date
-
2019.
- Author
-
Wong, Si Weng
- Faculty
-
Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Advertising -- Psychological aspects
Marketing
Consumer behavior
- Supervisor
-
Liu, Ting Chi
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991008558109706306
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