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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

The effects of electronic word of mouth, brand experience and perceived risk on purchase intention of online food delivery service

Issue date

2019.

Author

Ng, Wai Leng

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Food service -- Macau

Caterers and catering -- Macau

Consumer behavior -- Macau

Consumers -- Psychology

Supervisor

Mac, Vai Iun

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991008504179706306