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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Drivers of customers' adoption of new loyalty card in Macau grocery market

Issue date

2018.

Author

Sun, Xiao Ya

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Retail trade -- Management

Retail trade -- Macau

Sales management -- Macau

Supervisor

Sy-Changco, Joseph Adea

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991008503609706306