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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Drivers of customers' adoption of new loyalty card in Macau grocery market
- Issue date
-
2018.
- Author
-
Sun, Xiao Ya
- Faculty
- Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Retail trade -- Management
Retail trade -- Macau
Sales management -- Macau
- Supervisor
-
Sy-Changco, Joseph Adea
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991008503609706306
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