school

UM E-Theses Collection (澳門大學電子學位論文庫)

Title

Drivers of customers' adoption of new loyalty card in Macau grocery market /

Issue date

2018

Author

Sun Xiao Ya

Faculty

Faculty of Business Administration

Subject

Retail trade--Management; Retail trade--Macau; Sales management--Macau; University of Macau--Dissertations; 澳門大學--論文

Supervisor

Sy-Changco, Joseph Adea

Location
1/F Zone C
Library URL
991008503609706306