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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Factors influencing Chinese consumers' green purchase behavior : an examination and extension of the theory of planned behavior (TPB)

Issue date

2018.

Author

Liu, Di

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Green marketing -- China

Consumers -- China -- Attitudes

Consumer behavior -- China

Supervisor

Liu, Ting Chi

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991008503549706306