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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Travel motivations and effect of electronic word-of-mouth (eWOM) on destination choice : a study of Macao residents

Issue date

2019.

Author

Cheong, Un Hong

Faculty

Faculty of Business Administration

Department

Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)

Degree

M. Sc.

Subject

Travelers -- Psychology

Tourism -- Psychological aspects

Word-of-mouth advertising

Supervisor

Tang, Mei Fung

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991008306399706306