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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Travel motivations and effect of electronic word-of-mouth (eWOM) on destination choice : a study of Macao residents
- Issue date
-
2019.
- Author
-
Cheong, Un Hong
- Faculty
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Faculty of Business Administration
- Department
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Department of Integrated Resort and Tourism Management
- Degree
-
M. Sc.
- Subject
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Travelers -- Psychology
Tourism -- Psychological aspects
Word-of-mouth advertising
- Supervisor
-
Tang, Mei Fung
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991008306399706306
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