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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Investigating the persuasiveness of hotel sales promotion on WeChat : an experimental study

Issue date

2018.

Author

Lo, Sok Teng

Faculty

Faculty of Business Administration

Department

Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)

Degree

M. Sc.

Subject

Hotels -- Marketing

Hotels -- Macau

Supervisor

Fong, Hoc Nang

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991008249649706306