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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)
- Title
-
Investigating the persuasiveness of hotel sales promotion on WeChat : an experimental study
- Issue date
-
2018.
- Author
-
Lo, Sok Teng
- Faculty
- Faculty of Business Administration
- Department
- Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
- Degree
-
M. Sc.
- Subject
-
Hotels -- Marketing
Hotels -- Macau
- Supervisor
-
Fong, Hoc Nang
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991008249649706306
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