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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Assessing the impact of online travel blogs (Weibo and Wechat) on influencing hotel purchase decisions for Chinese travellers towards the Cotai Strip

Issue date

2017.

Author

Pao, Cheng Pek

Faculty
Faculty of Business Administration
Department
Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
Degree

M. Sc.

Subject

Hotels -- Computer network resources

Hotels -- Macau -- Reservations

Hospitality industry -- Macau

Supervisor

McCartney, Glenn

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991006851429706306