school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Assessing the impact of online travel blogs (Weibo and Wechat) on influencing hotel purchase decisions for Chinese travellers towards the Cotai Strip
- Issue date
-
2017.
- Author
-
Pao, Cheng Pek
- Faculty
- Faculty of Business Administration
- Department
- Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
- Degree
-
M. Sc.
- Subject
-
Hotels -- Computer network resources
Hotels -- Macau -- Reservations
Hospitality industry -- Macau
- Supervisor
-
McCartney, Glenn
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006851429706306
check
Full Text