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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
The impact of movie icons on contributing to brand loyalty at Macao's integrated resorts
- Issue date
-
2017.
- Author
-
Cheong, Su Man
- Faculty
-
Faculty of Business Administration
- Department
-
Hospitality and Gaming Management Programme
- Degree
-
M. Sc.
- Subject
-
Resorts -- Macau
Entertainment events -- Macau
- Supervisor
-
McCartney, Glenn
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006851359706306
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