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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

The impact of movie icons on contributing to brand loyalty at Macao's integrated resorts

Issue date

2017.

Author

Cheong, Su Man

Faculty
Faculty of Business Administration
Department
Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
Degree

M. Sc.

Subject

Resorts -- Macau

Entertainment events -- Macau

Supervisor

McCartney, Glenn

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006851359706306