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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Investigating the relationships among video promotion of destination on social media, destination image, and intention to visit : the case of Macao

Issue date

2017.

Author

Luo, Yu Shan

Faculty
Faculty of Business Administration
Department
Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
Degree

M. Sc.

Subject

Internet marketing -- Macau

Online social networks -- Macau

Social media -- Macau

Tourism -- Macau

Supervisor

Fong, Hoc Nang

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991006850899706306