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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

How the use of creative recruitment advertising improves the attractiveness and brand value proposition of employers from the perspective of casino dealers

Issue date

2017

Author

Chan, Ka Meng

Faculty

Faculty of Business Administration

Degree

M. Sc.

Subject

Gambling industry -- Employees -- Macau

Casinos -- Employees -- Macau

Advertising -- Macau

Employees -- Recruiting -- Macau

International Integrated Resort Management -- Hospitality and Gaming Management Programme

Supervisor

Sy-Changco, Joseph Adea

Files In This Item

Full-text (Intranet)

Location
1/F Zone C
Library URL
991006850059706306