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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Meaning of an ideal coffee shop for the highly involved coffee consumers :using the zaltman metaphor elicitation technique (ZMET)

Issue date

2016

Author

Cheang, Ka Pui

Faculty

Faculty of Business Administration

Degree

M. Sc.

Subject

Market surveys -- Macau

Coffee shops -- Macau

International Integrated Resort Management -- Hospitality and Gaming Management Programme

Supervisor

So, Siu Ian

Files In This Item

Full-text (Intranet)

Location
1/F Zone C
Library URL
991006849959706306