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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Meaning of an ideal coffee shop for the highly involved coffee consumers : using the zaltman metaphor elicitation technique (ZMET)

Issue date

2016.

Author

Cheang, Ka Pui

Faculty

Faculty of Business Administration

Department

Hospitality and Gaming Management Programme

Degree

M. Sc.

Subject

Market surveys -- Macau

Coffee shops -- Macau

Supervisor

So, Siu Ian

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006849959706306