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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Meaning of an ideal coffee shop for the highly involved coffee consumers : using the zaltman metaphor elicitation technique (ZMET)
- Issue date
-
2016.
- Author
-
Cheang, Ka Pui
- Faculty
- Faculty of Business Administration
- Department
- Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
- Degree
-
M. Sc.
- Subject
-
Market surveys -- Macau
Coffee shops -- Macau
- Supervisor
-
So, Siu Ian
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006849959706306
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