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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

The role of online review in food and beverage related consumer behaviours of mainland Chinese visitors in Macau

Issue date

2016

Author

Ma, Qi Lin

Faculty

Faculty of Business Administration

Degree

M. Sc.

Subject

Content analysis (Communication)

Food service management -- Macau

Hospitality industry -- Management -- Macau

International Integrated Resort Management -- Hospitality and Gaming Management Programme

Supervisor

Ho, Ying

Files In This Item

Full-text (Intranet)

Location
1/F Zone C
Library URL
991006849559706306