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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

The role of online review in food and beverage related consumer behaviours of mainland Chinese visitors in Macau

Issue date

2016.

Author

Ma, Qi Lin

Faculty
Faculty of Business Administration
Department
Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
Degree

M. Sc.

Subject

Content analysis (Communication)

Food service management -- Macau

Hospitality industry -- Management -- Macau

Supervisor

Ho, Ying

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991006849559706306