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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Segmentation for the entertainment industry options of greatest appeal for mainland Chinese tourists in the development of Macao's integrated resorts on the Cotai Strip

Issue date

2016.

Author

Si Tou, Chi Fai

Faculty

Faculty of Business Administration

Department

Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)

Degree

M. Sc.

Subject

Resorts -- Macau

Entertainment events -- Macau

Tourists -- Macau

Supervisor

McCartney, Glenn

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006849419706306