school

UM E-Theses Collection (澳門大學電子學位論文庫)

check Full Text
Title

Predicting the adoption of mobile apps to make hotel booking by Chinese :an extension of UTAUT model

Issue date

2017

Author

Wu, Im Peng

Faculty

Faculty of Business Administration

Degree

M. Sc.

Subject

Internet marketing

Mobile commerce

Mobile communication systems

Hotels -- Macau

Hospitality industry -- Macau

Supervisor

Fong, Hoc Nang

Files In This Item

Full-text (internet)

Location
1/F Zone C
Library URL
991006849139706306