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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Predicting the adoption of mobile apps to make hotel booking by Chinese : an extension of UTAUT model

Issue date

2017.

Author

Wu, Im Peng

Faculty

Faculty of Business Administration

Department

Hospitality and Gaming Management Programme

Degree

M. Sc.

Subject

Internet marketing

Mobile commerce

Mobile communication systems

Hotels -- Macau

Hospitality industry -- Macau

Supervisor

Fong, Hoc Nang

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991006849139706306