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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)

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Title

Predicting the adoption of mobile apps to make hotel booking by Chinese : an extension of UTAUT model

Issue date

2017.

Author

Wu, Im Peng

Faculty
Faculty of Business Administration
Department
Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
Degree

M. Sc.

Subject

Internet marketing

Mobile commerce

Mobile communication systems

Hotels -- Macau

Hospitality industry -- Macau

Supervisor

Fong, Hoc Nang

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991006849139706306