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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)
- Title
-
An examination of the moderating effect of product hedonism on the effect of country of origin on product evaluation
- Issue date
-
2016.
- Author
-
Leong, Weng I
- Faculty
- Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Marketing
Consumers -- Attitudes
- Supervisor
-
Chow, Siu Fung
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006839309706306
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