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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

An examination of the moderating effect of product hedonism on the effect of country of origin on product evaluation

Issue date

2016.

Author

Leong, Weng I

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Marketing

Consumers -- Attitudes

Supervisor

Chow, Siu Fung

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006839309706306