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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

The impact of online social reviews on hotel booking intention : does reader-reviewer similarity matter?

Issue date

2016.

Author

Chan, Cheng Chu

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Word-of-mouth advertising

Hotel management

Social media -- Marketing

Supervisor

Lam, Long Wai

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006832039706306