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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)

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Title

Developing a strategic marketing plan for the Wynn Palace Resort in Cotai, Macau

Issue date

2017.

Author

Tennant, Martin Scott

Faculty
Faculty of Business Administration
Department
Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
Degree

M. Sc.

Subject

Hotels -- Macau -- Marketing

Hotel management -- Macau

Gambling industry -- Macau -- Management

Casinos -- Macau -- Marketing

Supervisor

馮家超

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006830479706306