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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)
- Title
-
An examination of casino customer loyalty program in Galaxy Entertainment Group
- Issue date
-
2017.
- Author
-
Kuan, Fu Lon
- Faculty
- Faculty of Business Administration
- Department
- Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
- Degree
-
M. Sc.
- Subject
-
Customer loyalty programs -- Macau
Hotels -- Macau -- Marketing
Casinos -- Macau -- Marketing
- Supervisor
-
Lam, Chee Shiong
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006829589706306
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