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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
An examination of casino customer loyalty program in Galaxy Entertainment Group
- Issue date
-
2017.
- Author
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Kuan, Fu Lon
- Faculty
-
Faculty of Business Administration
- Department
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Hospitality and Gaming Management Programme
- Degree
-
M. Sc.
- Subject
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Customer loyalty programs -- Macau
Hotels -- Macau -- Marketing
Casinos -- Macau -- Marketing
- Supervisor
-
Lam, Chee Shiong
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006829589706306
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