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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Research of WeChat marketing influence on consumer's participation intention

Issue date

2016.

Author

Qiu, Kun

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Internet marketing

Text messaging (Cell phone systems)

Online social networks

Consumer behavior

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006816329706306