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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)
- Title
-
Research of WeChat marketing influence on consumer's participation intention
- Issue date
-
2016.
- Author
-
Qiu, Kun
- Faculty
- Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Internet marketing
Text messaging (Cell phone systems)
Online social networks
Consumer behavior
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006816329706306
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