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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

How employer branding enhances small and medium-sized enterprises' (SMEs) business operation and marketing in Macao

Issue date

2016

Author

Mu, Wei Qian

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Personnel management -- Macau

Employees -- Recruiting -- Macau

Corporate culture -- Macau

Marketing -- Macau

Industrial management -- Macau

Supervisor

Liu, Ting Chi

Files In This Item

Full-text (Intranet)

Location
1/F Zone C
Library URL
991006809699706306